8th Element

The Sports and Exercise Massage Clinic

The newly established 8th Element required a strong brand to help them obtain a stable presence in the market quite quickly. So after designing their logo, FLUID7 developed the company brand which adopts key images and colour schemes to represent each of the core services.

Visit the site: www.8th-element.co.uk

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Services Required

• Logo Design & Brand Development
• Stationery, Brochure, Gift Vouchers & Poster Design
• Web Design
• Web Hosting

Our Work

Starting with the company branding we spent time working through a number of ideas with the client to determine a suitable logo. The client wanted something simple and modern that related to its potential customers, yet at the same time told its customers that they were being treated by a top-level company.

We incorporated the new brand into a letterhead and business cards and managed all the printing to ensure that the designs were effectively delivered.

The final piece in the printed literature was a high impact 16 page promotional booklet that could be left in gyms and other suitable locations, to attract new customers. The booklet carries the core brand on the front and back cover, as well as taking a spacious two-page spread to introduce each of the core services offered by the company. Time was spent selecting strong photos of athletes that could be used to represent each of the core services and each page was then coloured according to the key colours of each photo. The results were so strong that the decision was made to carry these designs as 'sub-brands' for each service, which has now been executed in the website and posters.

The website builds on the vivid photos selected to represent each of the core services offered by 8th Element, colouring each service page differently whilst maintaining the core brand. The site also features a 'call to action' on every page, offering the visitor the opportunity to book an appointment with the company.

What the client says